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Creative direction for complex B2B and cybersecurity marketing
I’m a senior creative and brand designer specializing in B2B SaaS and cybersecurity marketing. I help teams turn complex products, technical stories, and high-stakes ideas into clear, credible creative systems across brand, campaigns, events, content, sales enablement, motion and AI-enabled workflows.
Core Capabilities
Brand & Creative Direction
Visual identity, brand systems, campaign direction, stakeholder alignment, creative reviews, and scalable design standards.
Campaign, Content & Performance Systems
Demand gen campaigns, ABM, landing pages, reports, whitepapers, email, paid social, lead-gen assets, and creative informed by campaign performance.
Events & Experiential Design
Booth graphics, signage, event campaigns, presentation assets, environmental graphics, and high-impact brand moments.
Motion & Technical Storytelling
Visual identity, brand systems, campaign direction, stakeholder alignment, creative reviews, and scalable design standards.
Creative Operations & Workflow
Demand gen campaigns, ABM, web, reports, whitepapers, email, paid social, lead-gen, and creative informed by campaign performance.
Emerging Tools & Creative Workflow
Proactive exploration of AI, emerging tools, and production workflows that help teams move smarter while maintaining quality and consistency.
Core Creative Stack
The design, web, marketing, analytics, and workflow tools I use most.
TEAMS I’VE SUPPORTED
Trusted across cybersecurity, SaaS, and mission-driven brands
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![teleport_logo 1 [Vectorized].png](https://static.wixstatic.com/media/dc77a1_d076b2f7ba69443f9618ae5c608831a3~mv2.png/v1/fill/w_98,h_20,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/dc77a1_d076b2f7ba69443f9618ae5c608831a3~mv2.png){kind=small}
![idx-complete_2ntc 1 [Vectorized].png](https://static.wixstatic.com/media/dc77a1_bb1708de7bc54c13b121ef37e2a5b53e~mv2.png/v1/fill/w_98,h_55,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/dc77a1_bb1708de7bc54c13b121ef37e2a5b53e~mv2.png)
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![optaviaLogo 1 [Vectorized].png](https://static.wixstatic.com/media/dc77a1_4d1bcb180c584a0ab329a40c256b84c4~mv2.png/v1/fill/w_98,h_29,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/dc77a1_4d1bcb180c584a0ab329a40c256b84c4~mv2.png){kind=small}
![NASDAQ_Logo.svg 1 [Vectorized].png](https://static.wixstatic.com/media/dc77a1_23e5917b961d48659f544e5124a989a1~mv2.png/v1/fill/w_102,h_29,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/dc77a1_23e5917b961d48659f544e5124a989a1~mv2.png){kind=small}
![NCMW_Logo_Vertical_Reverse-01 1 [Vectorized].png](https://static.wixstatic.com/media/dc77a1_caef47d23c344d99abf595ac40ae3d7b~mv2.png/v1/fill/w_79,h_80,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/dc77a1_caef47d23c344d99abf595ac40ae3d7b~mv2.png)
Experience
RegScale Tysons Corner, VA
Senior Design Manager, Contracted May 2024 to Current
Owned creative and brand strategy at a high-growth, fast-paced B2B cybersecurity startup, supporting rapid market expansion and positioning RegScale as a leader in continuous compliance. Played a key role in a company-wide rebrand, launching scalable identity systems across web, product, sales, and marketing channels under an accelerated timeline. Collaborate cross-functionally to translate complex cybersecurity and GRC concepts into compelling, conversion-focused design assets. Oversee the development of core deliverables including the website, event branding, executive presentations, and collateral, ensuring consistency across all touchpoints. Streamlined design workflows and managed creative resources to reduce production time by 80% and improve campaign delivery efficiency.
ZeroFox Baltimore, MD
Senior Design Manager, April 2021 to April 2024
Oversaw and executed brand strategy and top- and mid-funnel creative during a high-growth phase at ZeroFox, culminating in the company’s 2022 IPO. Spearheaded a full rebrand, developing scalable design systems across all touchpoints, including social, web, print, motion, and presentations. Collaborated with demand generation, product marketing, and threat intelligence teams to translate complex cybersecurity content into clear, high-impact campaigns—contributing to a 108% increase in pipeline. Led video and motion design from concept to final production, delivering over 30 content assets for marketing and executive initiatives. Applied a user-centered, data-informed approach to web optimization, resulting in measurable increases in engagement and lead conversions.
Senior Designer, May 2021 to April 2022
As a senior production and brand designer, my work included creating videos and graphics, designing websites, developing demand generation programs, producing corporate merchandise, creating email campaigns, collateral, conducting A/B testing, organizing events, and more.
The National Council for Mental Wellbeing Washington, DC
Senior Designer, Contract August 2019 to August 2021
My responsibilities included creating impactful branding design assets, event installations, infographics, and educational brochures with the end goal of raising awareness about addiction issues. All assets were created to connect the organization with its target audience and advancing the NCBH’s mission.
The Institute for Florida Pain Specialists. Jacksonville, FL
Design Manager December 2017 to December 2020
As a freelance designer, I had the privilege of collaborating with The Institute for Florida Pain Specialist to undertake a comprehensive website and branding transformation aimed at elevating their online presence and achieving strategic objectives. The project focused on enhancing user experience (UX), optimizing website analytics, and increasing potential patient referrals. We embarked on a journey to not only refresh the visual identity but also to craft a more user-friendly and informative digital platform. The result was a modern, inviting website that seamlessly guides visitors through essential information while showcasing the expertise and compassionate care offered by the institute.
ASHCO, Inc. Jacksonville, FL
Lead Designer October 2015 to December 2021 - Contract April 2019 to November 2022
Served as a long-term design partner with ASHCO, a real estate development firm, leading branding and visual development across tenant improvement initiatives and architectural marketing efforts. Developed targeted sales collateral and digital marketing campaigns for print, email, web, and social—resulting in a 200% increase in engagement and supporting 86% occupancy growth. Created 3D renderings and models using SketchUp, Vectorworks, and Lumion, in collaboration with architects on outdoor installations and construction projects. Oversaw vendor coordination and managed freelance creatives to ensure quality and reduce production costs.
Morgan Creates Baltimore, MD
Creative Director January 2016 to Current
Graphic Design and Digital Media Services: Morgan Creates fulfills individuals, nonprofit organizations, and corporations’ multimedia designs dependent on clients' needs. Projects include menus, business cards, brochures, logos, brand guidelines, official blueprint surveys of historic buildings, billboards, event signage, event photography, email markets, SEO, website design, website upkeep, email marketing, social media, and more. Projects helped to increase business brand awareness - ensuring success from conception to completion.
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